Case Studies

From Cost to Capital: How Mission First Turned Water Into a Financial Advantage

Brad Labozzetta
Sales & Marketing

Non-profit affordable housing operators run on thin margins. There’s no cushion for a water bill that creeps up year over year, and there’s no capital sitting around to absorb a leak nobody caught. Every dollar spent on wasted water is a dollar that isn’t going toward resident services or the next deal. For a non-profit developer, controlling operating costs isn’t optional. It’s survival.

That’s the environment Mission First Housing Group operates in. That kind of environment necessitates thinking differently about water. Mission First has demonstrated that by using water as a lever for better financial performance instead of just a line item they simply accept is a winning strategy.

Trust Built One Property at a Time

Mission First didn’t start with installing ION’s End-to-End Water Management system in seven properties. They started with one property in 2024.

We installed ION’s comprehensive system at a single property first. It worked. Water use dropped, costs came down, NOI went up. That result led to a second property. Then a third and on from there. Trust in a new system doesn’t happen because of a sales pitch – it happens because the numbers hold up, property after property. By the time House of Lebanon came into the picture, Mission First’s leadership had already seen ION deliver. They knew what was possible.

House of Lebanon: The Numbers

House of Lebanon is an 82-unit property in Washington, DC, where water rates run 53% above the national average. ION’s initial assessment found water use of 122 gallons per bedroom per day (GBD) – a clear sign of invisible leaks running unchecked. Total estimated water loss: 2.6 million gallons a year.

We installed ION Detection™ sensors at a single point of entry for every unit, giving Mission First’s team visibility they’d never had before. Then our ION Assist™ Partner Support team ran two onboarding sessions with the property and maintenance staff, making sure they knew how to read the daily leak reports, prioritize work orders, and use the ION Control™ platform to pinpoint issues unit by unit.

The results came fast:

  • Daily water use dropped 70% in under two weeks – from 10,000 gallons a day to roughly 3,000
  • Leak volume fell below 10% within 10 days
  • The property reached 38 gallons per bedroom per day (GBD), down from 122
  • Mission First saved about $60 per unit per month and $9.6K in the first two months alone
  • NOI is on track to increase $750 per unit

Leadership Made the Difference

Technology alone doesn’t produce results like these. Mission First’s leadership communicated top-down, explaining to property and maintenance teams why controlling water use mattered and how ION’s End-to-End Water Management approach fit easily into daily operations. That buy-in turned a new system into a habit. The site team started reviewing daily leak reports as part of their routine, addressing the biggest leaks first instead of letting them run.

As Kara Brogden, Sr. Asset Manager at Mission First, put it: “Gaining visibility into daily consumption has been transformative.” That’s what happens when a team stops accepting water loss and starts managing it.

The Bigger Picture: Seven Properties, Up to $750 per Unit in Savings

House of Lebanon isn’t an isolated win. It’s the latest chapter in a partnership that grew from one to seven properties within two years, now delivering up to $750 per unit in annual savings. That’s the real story here. It’s not about a single success. It’s about a partnership built on trust, one property at a time, as unit level water management becomes standard practice across a portfolio.

For a non-profit housing operator, $750 per unit in annual savings isn’t just a number on a spreadsheet. It’s resources that can go back into resident services, staffing, or the next property. That’s what happens when affordable housing developers stop treating water as a cost to absorb and start treating it as a resource you can control to generate capital for other needs.

Read the Full Story

If you’re a non-profit operator wondering whether this kind of impact is possible on your properties, the full case study is a good place to start.

Read the Mission First Case Study →

Brad Labozzetta
Brad Labozzetta
Sales & Marketing

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