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Two needs, one solution: Linking corporate water goals with affordable housing water management.

Eric Homberger
Chief Commercial Officer

The growing need and drive toward corporate water goals.

Water demand and scarcity are increasing globally. Leading to many companies recognizing their role and leadership opportunity in the search for solutions in the communities they operate, many times resulting in ambitious, public commitments around water. Many of the world’s most recognizable brands have pledged to become water positive by 2030 – replenishing the water they consume by reducing operational water use, investing in watershed restoration projects and seeking innovative ways to conserve water in the communities where they operate.

Hundreds of millions of gallons have already been restored through early efforts, but progress toward these water positive goals relies on the need for hyper-local, scalable, verifiable solutions that deliver environmental impact and are financially responsible. Achieving these goals requires cross-sector collaboration and innovative approaches that generate cascading benefits.

Affordable housing: An untapped opportunity for partnership — addressing a real need and aligning with corporate water goals.

Historically, affordable housing hasn’t had the tools or insights needed to effectively manage its water use. Each year, the affordable housing sector loses 390 billion gallons and $5.8 billion to invisible leaks from toilets, water heaters, and plumbing fixtures. Additionally, water costs are rising 2.5x faster than inflation, straining operating budgets, undermining financial resilience, and making control of water use and costs an economic imperative.

Affordable housing represents a massive opportunity for water conservation. Reducing invisible water loss in the affordable housing sector will not only conserve significant volumes of water, it will reduce operating costs, bring climate innovation to the lower income section of the market, strengthen financial performance, and allow affordable housing developers the potential to reinvest savings into community improvements to create healthier, stronger communities.

Affordable housing partners trust ION to deliver water and cost savings.

ION has been serving affordable housing developers for over a decade, delivering water and cost savings in the fastest, easiest, most effective way possible.

ION’s End-to-End Water Management solution was built for affordable housing. ION:

  • Makes invisible water loss visible, measurable, and manageable with data driven, unit level data and insights
  • Delivers proven savings – up to 60% in new construction/rehab and 50% in operating properties
  • Stabilizes water consumption and cost across entire portfolios, increasing Net Operating Income (NOI) while advancing conservation outcomes
  • Supports water positive goals by turning wasted water into measurable, verifiable savings that meets the standards of corporate replenishment and stewardship requirements

ION bridges corporate water stewardship and affordable housing needs.

ION can connect corporate water stewardship goals with affordable housing’s urgent need to cut water use and costs. Through our End-to-End Water Management solution, we can bring companies and affordable housing developers together to achieve their objectives while protecting local watersheds and strengthening local communities.

For companies, ION offers a verifiable, scalable, high-impact pathway to achieving water positive goals through significant, measurable water savings. For affordable housing developers, ION reduces water cost, improves NOI and stabilizes operating costs while supporting community well-being.

ION currently helps affordable housing developers control water use and cost across 100,000 units, conserving more than 5 billion gallons to date. ION proves that smart, comprehensive water management benefits everyone – companies, developers, and the communities they share.

Eric Homberger
Eric Homberger
Chief Commercial Officer

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